Rachel Appel

Creative Leader   //   Designer   //   Strategist

BOOK COVER DESIGN

A Dancer in the Revolution

Fordham University Press requested a vibrant, striking book cover for the story of the revolutionary life of Stretch Johnson, Harlem communist at the Cotton Club. Working directly with the editors, I created a look that’s reminiscent of the 1920s, yet resonates with contemporary activism design.

BRAND IDENTITY, LOGO DESIGN, WEB DESIGN, CREATIVE STRATEGY

GoCoach

GoCoach needed a complete brand identity, investor pitch strategy, and go to market plan that would capture the attention of young professionals. With that audience in mind, I developed the mood, color palette, logo, business cards, presentation decks, and website to be bold, energetic, and genuine.

CREATIVE DIRECTION, IDENTITY, & WEB DESIGN

Reelio.com

This project required the complete overhaul of Reelio’s website. Designed in collaboration with Julio Hernandez, we began the project by assessing the analytics of the current site, working closely with the UX team to come up with customer archetypes and user-friendly wireframes, and then moved on to developing an overall design system that was true to the Reelio brand and compelling to site visitors.

After the initial launch, I used Google Analytics data to identify areas for improvement and establish processes for a/b testing to optimize the content and design, and improve conversions.

Visit Reelio.com

IDEATION, DESIGN, & PRODUCTION

Cannes Vans

Facing a short turn-around period and a limited budget, I was faced with the challenge of designing and producing an activation at the Cannes Lions Festival for Reelio. Knowing about transportation issues during previous years, the team developed an idea to brand  three vans that would circulate the main avenues, providing those with Reelio slap bracelets free transport.

Within 1 day, between a highly targeted Facebook video and word-of-mouth, the slap bracelets, which contained Reelio’s marketing collateral on a flash drive, were well-known and in extremely high-demand.

CREATIVE DIRECTION, DESIGN, PRODUCTION

Buffer Festival 2016 T-Shirt

Presentations

Proposal deck for a TV show, designed under the art direction of Noelle Raffaele.

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Design, strategy and copywriting for the sales deck of B2B startup focused on revolutionizing the hourly-wage hiring process.

Wood & Glue

Co-founded Wood & Glue, and furniture design and fabrication shop, in 2012. Now running the space as a shared shop and studio for artists.