CREATIVE DIRECTION, DESIGN, PRODUCTION
Buffer Festival is a showcase of YouTube video premieres, celebrating artistic and innovative content from acclaimed digital creators. Every year Reelio gifts the creators with a t-shirt, iterating on the design challenge of representing each individual creator.
For the 2016 shirt, I thought about the idea that Buffer would really be nothing if not for the presence and talent of the creators. To that end, I used the creator’s names to form the letters “BUFFER” and took advantage of the shadows of the characters 3-dimensional forms to increase legibility and depth.