Rachel Appel / Designer & Art Director
Rachel Appel
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Cannes Vans

IDEATION, DESIGN, & PRODUCTION

IDEATION, DESIGN, & PRODUCTION

Reelio had the opportunity to present at Cannes as one of Unilever’s Foundry 50 Award winners. With a limited budget and short deadline, I was faced with the challenge of developing, designing, and producing an activation that would expand on Reelio’s presence.

 Knowing about transportation issues during previous years, the team brainstormed a guerilla marketing idea to provide festival attendees who acquired a Reelio bracelet free transportation.  For the design, I used the artistic and scientific line element from our new website and expanded on it to bring it into dimensional space, wrapping all the way around the van. This colorful yet analytical design stood out and enabled people to easily recognize the vans.

Knowing about transportation issues during previous years, the team brainstormed a guerilla marketing idea to provide festival attendees who acquired a Reelio bracelet free transportation.

For the design, I used the artistic and scientific line element from our new website and expanded on it to bring it into dimensional space, wrapping all the way around the van. This colorful yet analytical design stood out and enabled people to easily recognize the vans.

 The Reelio vans circulated the main avenues and, within 1 day, word had gotten out and the bracelets were in high demand.  This fun activation was ultimately highly effective gaining Reelio brand visibility and distributing information about our capabilities.

The Reelio vans circulated the main avenues and, within 1 day, word had gotten out and the bracelets were in high demand.

This fun activation was ultimately highly effective gaining Reelio brand visibility and distributing information about our capabilities.

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