Reelio is an influencer marketing technology and agency that creates high-impact influencer content at scale. Working in-house as the Creative Director, I decided to completely overhaul the website and brand in-line with the launch of the shiny new front-end of our platform.
In collaboration with another designer, we began the project with competitive analysis, analytics analysis, and by working closely with our UX team to develop customer archetypes. After designed wireframes and conducting user testing, we began developing an overall design system that brought our tagline, The Art and Science of Influencer Marketing, to life.
I continue to use Google Analytics and conversion data to identify areas for optimization through a/b testing the design and copy.