Rachel Appel / Designer & Art Director
Rachel Appel


b. 1986, HK.


Hi there,

I’m a designer, critical thinker, and general enthusiast. I’m also currently the Director of Marketing and Creative at Reelio, an influencer marketing tech startup.

Key moments in my life include moving across the country to pursue art at 15, graduating with a BFA from Cooper Union, kicking off a protest movement, starting a business, landing a job as a lead carpenter, and designing the brand of a startup that got acquired.

I am propelled by the energy of creating something that changes perspectives, raises questions, or inspires action. I’m also propelled by excellent coffee.